Creating your Online Presence

Does your CV or resume provide a complete portrait of your graduate school experience and training? Employers who recruit graduate students are using online tools more often to research potential candidates. Your online presence allows you to provide employers more detail about who you are as a professional and a person. Your online presence should be consistent and updated regularly. Below are some tips and tools to help you create a professional online presence.

Information on this page includes:

 LinkedIn

LinkedIn operates the world’s largest professional network on the Internet with more than 259 million members in over 200 countries and territories. With more than 3 million companies and 2.1 million Groups, LinkedIn is an excellent networking and marketing tool for graduate students on the job market.

Step One: Creating a LinkedIn Profile

  1. Go to LinkedIn at www.linkedin.com and sign-up.
  2. Add a professional looking profile photo.
  3. Add a strong headline
  4. Create a summary statement (150 words ideal, 300 words maximum; use keywords as much as possible)
  5. Add your experience, education, and skills & expertise
  6. Highlight volunteer or other experiences as relevant

Step Two: Building your Professional Network

Step Three: Join Groups and Link to Companies

Step Four: Update your profile regularly 

LinkedIn Resources and Tips:

 

 Facebook

Facebook is a social media site typically used to help friends and family stay connected. Facebook has over 850 million active users (as of September, 2013). While Facebook might not be the best way to market or network professionally, it is definitely a factor when employers research potential employees. If your Facebook profile is visible to others it is visible to employers. Follow these tips to maintain a consistent online presence. 

  • Modify your privacy settings allowing only friends to see photos you are tagged in, wall posts, places you check into, and other personal information.
  • Remove any pictures or posts (even if you have adjusted your privacy settings) that cast you in a negative light for potential employers.
  • Regularly check your exposure (see what your page looks like to others)

 

Twitter

Twitter is an online social networking and microblogging service that enables users to send and read messages called "tweets" (limited to 140 characters). Twitter can be a powerful networking tool or a usefule resource to stay up to date on company news or trends. 

Twitter is useful for:

  • Generating interest in your new publication or research
  • Following specific people or companies 
  • Identifying interesting or useful articles or information
  • Creating a bio that promotes your professionally
  • Subscribing to job channels